LakePalestine.com reached another milestone with over 146,000 page views served up in the first half of 2013. From January through June of 2013 LakePalestine.com received 27,514 visits and 8,951 unique visitors, up 59% from 2012.
The most popular section of the site remains "Real Estate" with a 19% increase in traffic from 2012. The "lodging" section is a close second but demonstrated the largest traffic growth with a 101% increase over 2012. The top 10 user originations in order of traffic are Dallas, Houston, Tyler, Austin, Fort Worth, Longview, San Antonio, Plano, Arlington and Lubbock.
Much of the growth can be attributed to an 88% increase in mobile traffic to LakePalestine.com from 2012 to 2013. Currently 36% of the visitors to LakePalestine.com are accessing from a smartphone or tablet. "With the recent site redesign we can better serve visitors accessing the site via mobile devices," says Cassidy Lackey, Founder of LakePalestine.com. "The new site detects the screen size and serves up the site perfectly formatted for every device."
The site also experienced 296% increase in "direct" traffic from 2012 to 2013. This is a significant achievement as it demonstrates that a large percentage of visitors are typing "LakePalestine.com" in their browsers versus searching via a search engine. "Clearly residents, weekenders and visitors are skipping the search engine and coming directly to LakePalestine.com for their lake area news, events, weather, real estate and vacation rentals," says Lackey.
There are significant new features and improvements planned for LakePalestine.com during the remainder of 2013 and into 2014. "We've really just scratched the surface of what can be done with a good local site such as LakePalestine.com, " says Lackey. "We have some great ideas to make the site much more socially interactive while leveraging user-generated content."
LakePalestine.com offers lake area businesses an incredible opportunity to reach local residents, weekenders and visitors starting at just $25/mo. No other media can reach visitors and weekenders at the critical moment they plan their trip to the lake. Advertising information can be found at LakePalestine.com/advertising.